About

We are about brand led success. Our clients are innovators in film, TV, design, music, digital, media, publishing, art & culture – and brands who want to partner with them.

What we do

We create bespoke programmes to help our clients build their most powerful brands, engaging their most important audiences.

  1. 1

    Strategic Brand Building

    Design & Build brand strategy via thought leadership, social media, websites, video, & editorial.
    Engage key communities & media.

  2. 2

    Brand Partnerships

    Brand Associations that tell brand stories in new crowd-moving ways.
    Content Partnerships between brand name creators & producer-distributors.

  3. 3

    Public Policy

    Analysis & Positioning on business-critical policy issues.
    Engagement with policymakers & political dialogue.

Work

Selected highlights.

Thought Leadership

‘In Conversation’ series with Tamara Mellon on Creative Entrepreneurship

Conceived & executed discussion series bringing together leaders from the media, fashion, film, arts, politics & academia around a blue chip creative industries investor client’s brand.

1:8 26MAR Tamara Mellon

Brand Partnerships

Client & The British Fashion Council

Collaboration for London’s first dedicated Men’s Fashion Week, establishing London as the global leader in men’s fashion and showcasing our client’s brand as central to the British creative industries.

5:8 26MAR Client & British Fashion Council Men

Strategic Brand Building

Brand Identity & Strategic Plan

For a world-leading blue chip creative investment company, conceived and executed strategy to distill brand DNA and raise its profile with the most influential opinion leaders.

8:8 Strategic Marketing - Brand Identity & Strategic Plan

Content Partnerships

‘A Casual Vacancy’ & HBO

Conceived and brokered relationship with HBO resulting in our client securing the first US TV series for a JK Rowling property, with HBO co-producing and distributing.

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Thought Leadership

Private Pre-Release Screening Series

Conceived and executed tastemaker screening series showcasing client’s British independent productions to thought leaders from the creative world, media, business and politics.

work3

Public Policy

Prime Minister’s Global Business Summit on Creativity

Advisor to EON Productions on No. 10 liaison & ‘James Bond: Creating a Global Film Franchise’ showcasing the UK to invited global leaders.

DANIEL CRAIG OVERLOOKING LONDON

Brand Partnerships

Client & The British Fashion Council

Collaboration with the BFC’s British Fashion Trust to promote new British designers and their brands to UK and global audiences.

6:8 26MAR Client & British Fashion Council - Woman

Strategic Marketing

Brand Identity & Strategic Plan

For a newer entrant in the creative rights market, created plan for brand identity and strategy for establishing their leadership in a new business category.

7:8 Strategic Marketing - Brand Identity & Strategic Plan

Insights

1_8-26MAR-SKY-NEWS-M&S-Results

Branding Expert, Sky News

Marks & Spencer Results
Analysing the impact of M&S’s attempted turnaround on its brand.

3:8 Nigella

Branding Expert, Sky News

Controversy & Brands
Impact of courtroom drama on Nigella Lawson’s global entertainment brand.

2:8 Tech-Savvy Royals copy

Branding Expert, Sky News

Tech-Savvy Royals
First Google Hangout & live Twitter chat for Princes William & Harry.

10:10 NEW BOX TO BE ADDED 'POLITICS & CELEBRITIES' 17FEB15

Branding Expert, Sky News

Celebrities & Political Brands
Celebrity endorsements in building the brand of a political party.

5_8-Wolff-Olins

Wolff Olins Interview

‘On the Power of Brands…’ 
Interview series ‘with inspiring female leaders.’

6:8 The Royal Brand copy

Branding Expert, Sky News

The Royal Brand
The Duke & Duchess of Cambridge’s creation of a royal brand.

7:8 Global Design Forum2013 at Southbank Centre©SusanSmartPhotography-7011

Global Design Forum Chair

Imagination Innovation Application
Panel Chair at thought leadership summit of the London Design Festival

4:8 Brand at Christmas

Branding Expert, Sky News

Brands & Christmas
Commenting on how brands harness the most important retail period of the year.

8:8 CIF cropped

Creative Industries Federation

Founder Supporter
New membership organisation uniting the UK’s cultural and creative industries.

15MAR15 SKY NEWS THE ROYALS US TV

Branding Expert, Sky News

US TV Shows & British Culture
How British subjects fare with American TV audiences.

Feed

Reviews

Delivers that special alchemy, bringing all the right people together from business, politics and creativity to engage around a brand – a sort of exclusive brain trust tailored to each client.  

Ingenious Media
One of the world’s biggest private investors in film, TV & music

MR TURNER mrturner

One of the top 10 women Digital Power Brokers shaping the digital world, others including Net-a-Porter’s Natalie Massenet and Lastminute.com founder Martha Lane Fox.

WIRED Magazine
‘The WIRED 100′ Digital Power Brokers

Wired_Opener_Final_02

Over 2 million people have watched the incredible Daniel Craig film on YouTube and in media worldwide. We could never have achieved the profile and reach we have done without your vision, creativity and hard work.

Annie Lennox,
Recording Artist & Founder, The Circle

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Carolyn is a true advocate of contemporary culture gone global, constantly on the look out for new cultural expressions and investing in cultural innovation.

Chris Dercon
Director, Tate Modern, London

CHRIS DERCON

One of the most influential Londoners…works tirelessly for the creative industries.

Evening Standard
‘Power 1000 – London’s most influential people’

ES 1000 INFLUENTIAL 1

All sources always single you out for praise in how you do your job.

Jeff Bewkes
Chairman & CEO, Time Warner

TW 2

A highly creative strategist, a hugely persuasive ‘salesperson’ for ideas and extremely effective at getting things done…greatly respected by the industry in the UK, Europe and the US.

Deborah Rayner
Senior Vice President, CNN International

cnn.atlanta.new.studio

One of the most influential figures in the creative industries.

Global Design Forum,
‘The pre-eminent thought leadership event for design.’

GLOBAL DESIGN FORUM.php

People

Carolyn Dailey.

Founder & CEO

Carolyn launched the Dailey Partnership in 2013 after 20 years at Time Warner in London where she was its top executive in Europe.  She worked with successive Chairmen, CEO’s and senior management of Time Warner and its divisions HBO, CNN, Warner Bros. and Time Inc. to enter new markets, maximise brand value and establish thought leadership with industry, political, media and creative leaders crucial to Time Warner’s success.

Starting her career as an M&A lawyer for global law firm White & Case in New York and London, she previously held legislative posts in the U.S. Congress and a communications post at Estée Lauder in Paris.  She is a Life Member of BAFTA and a Founding Member of Annie Lennox’s global women’s empowerment charity The Circle.

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Carolyn originally joined the Time Warner family with CNN in London as a member of CNN founder Ted Turner’s small start-up team that launched CNN in Europe.  She appears regularly on Sky News as a branding expert, has been names by Wired Magazine as one of the UK’s Top 10 Women Digital Powerbrokers and by The Evening Standard as one of the 1000 most influential Londoners. 

She is a New York qualified lawyer, holds a J.D. magna cum laude from Boston College Law School and a B.A. with Honours in Art History from UCLA.

Bespoke Teams.

As all that we do for clients is bespoke, we put together a hand-picked team for each project.  This approach ensures we deliver our clients exactly what they need without overhead costs not directly related to their project.  We have trusted relationships with the best professionals in the business, each bringing their particular expertise and passion to let us surpass our clients’ expectations.

Contact

The Dailey Partnership
53 Davies Street
London W1k 5JH

+44 (0) 207 351 9153
info@TheDaileyPartnership.com